Logos

EPNRC (below) Becomes Estes Nonprofit Network
​Project goal: Bold rebrand representing the six different sectors supported within one industry: a continuous, spinning, sometimes segmented, but entirely collaborative effort.  
Outcome: 

•  Well-considered uplift that created a sense of pride and high energy. 
• Created a versatile "target" that could be used separately or with words.
• Shortened name to avoid using an acronym. "Network" better represented the activated integration of nonprofits, donors, advocates, volunteers, and community members that support the nonprofit industry. 

---

EPNRC
​Project goal: Update without reinventing. When I started working at EPNRC, I felt compelled to freshen things up without shaking the boat and needing to get board approval for a rebranding.
Outcome: 

•  Familiar trees, but introduced additional colors.
• Created a solid background to help the logo pop on white documents. 

---

---

SPENCER CHIROPRACTIC
​Project goal: Rebrand a chiropractor's logo using the existing spine graphic and teal color. Request to loosen up and be more inviting and let clients know about a new service of adjusting animals.. 
Outcome: 

• Lighten up the spine with white space, the cross references an x-ray machine. 
• Reference old-time pharmacies with multiple fonts and rounded headers.
• Use quotes around the doctor's familiar name for a small-town, personal feeling.
• Bracket the symmetry and clean edges with a hand-drawn vertebrae.
• Use existing lines in the logo to frame the card. 

SILVERWOOD
​Project goal: A working ranch that had a brand for marking cows in Wyoming is taken over by women who are more connected to the native plants and inviting guests to the property.
Outcome: 

• A softer S and W are inspired by a plank of wood in the home that has the hand-brand burned into it.  
• Use the new owners affection for native plants to frame the brand.
• Keep the classic symmetry found in the original design .

Program Branding

---

---