Logos

SPENCER CHIROPRACTIC
​Project goal: Rebrand a chiropractor's logo using the existing spine graphic and teal color. Request to loosen up and be more inviting and let clients know about a new service of adjusting animals.. 
Outcome: 

• Lighten up the spine with white space, the cross references an x-ray machine. 
• Reference old-time pharmacies with multiple fonts and rounded headers.
• Use quotes around the doctor's familiar name for a small-town, personal feeling.
• Bracket the symmetry and clean edges with a hand-drawn vertebrae.
• Use existing lines in the logo to frame the card. 

SILVERWOOD
​Project goal: A working ranch that had a brand for marking cows in Wyoming is taken over by women who are more connected to the native plants and inviting guests to the property.
Outcome: 

• A softer S and W are inspired by a plank of wood in the home that has the hand-brand burned into it.  
• Use the new owners affection for native plants to frame the brand.
• Keep the classic symmetry found in the original design .

Program Branding

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